ALBUQUERQUE, January 15th, 2010 - KOAT 7 is pleased to welcome back Nelson Martinez as he helps officially launch New Mexico's newest all-Spanish TV channel, Estrella TV.

Martinez will serve as the "face of Estrella" in various promotional announcements on both KOAT-TV and Estrella TV. Martinez, a well-known personality in New Mexico, previously anchored at KOAT-TV. "I'm honored to be working with KOAT again," said Martinez, "and am excited about this new choice in Spanish-language programming. Estrella TV offers all kinds of great shows for Spanish-speaking New Mexicans to enjoy."

"We're tremendously excited to welcome Nelson back," said Mary Lynn Roper, President/General Manager. "Nelson is a genuine and sincere person, and we're honored that he's helping us inform New Mexicans about Estrella TV and the unique programming it offers."Estrella TV features original comedies, news, movies, music, and variety shows 24 hours a day-all in Spanish. Estrella TV can be seen on channel 7.2 in Albuquerque, Rio Rancho, Santa Fe, Farmington, Carlsbad, Roswell, Alamogordo, Silver City, and other communities across the state. On cable, Albuquerque viewers can watch Estrella TV on Comcast channel 209 and Rio Rancho viewers can watch Estrella TV on CableOne channel 456.

About Hearst Television Inc

Hearst Television Inc., formerly known as Hearst-Argyle Television, Inc., is a leading local media company comprising 29 television stations and two radio stations. The Company's television stations reach approximately 18% of U.S. TV households, making it one of America's largest television station groups. It also owns more than three dozen websites and multicasts more than two dozen digital channels providing news, weather and entertainment programming. Hearst Television is a wholly owned subsidiary of Hearst Corporation. The Company's Web address is http://www.hearsttelevision.com.